AIAny
Icon for item

Source Preference in the Wild: How LLM Agents Favor Items by Source, and How to Reduce It

Analyzes how LLM agents prefer items from particular sources during end-to-end search and how these preferences affect selections across shopping, accommodation, and scholarly domains. Shows source labels can override item quality and evaluates mitigation strategies such as hiding sources, relabeling, supplying missing information, and counter-prompts.

Introduction

Most retrieval and recommendation pipelines assume items are chosen by how well they satisfy user requirements. This paper shows a different, consequential mechanism: LLM-based agents often rely on item source as a shortcut, causing systematically higher selection rates for some sources even when their items satisfy requirements less well. That mismatch can steer users to worse options and distort which services get traffic.

Key Findings
  • Consistent source preferences across models and domains: across 12 agent models and three domains (shopping, accommodation, scholarly search), each model prefers some sources and avoids others, and models largely agree on which sources are preferred. This means source bias is not isolated to a single model or domain.
  • Source preference can beat item quality: when a preferred-source item is one requirement short of a dispreferred-source item, agents still select the preferred-source item about two-thirds of the time. The reverse rarely occurs. So what: selection behavior can degrade user outcomes and unfairly penalize dispreferred sources.
  • The source label itself matters: hiding the source weakens preferences; relabeling a dispreferred item as coming from a preferred source raises its selection rate. So what: attribution signals directly influence agent choices independent of item content.
  • Mitigations work but differ in effect: supplying missing item information and prompts that counter preconceptions reduce source preference; training dynamics that reward better items can inadvertently strengthen source shortcuts. So what: both interface-level fixes (hide/relabel or supply info) and careful training objectives are needed.
Who it's for and trade-offs

Great fit if you design or evaluate LLM-driven retrieval, recommendation, or agent systems and need to understand selection biases that go beyond ranking metrics. Use the paper's controlled comparisons and mitigation tests to audit agent behavior before deploying selection agents commercially. Look elsewhere if you only need low-level model fine-tuning recipes or deployment tooling; the paper focuses on behavioral analysis, cross-model benchmarking, and high-level mitigation, not on production integration details.

Methods (brief)

The study uses realistic request benchmarks across three domains (WebShop, HotelQuEST, ScholarGym), compares items that satisfy identical requirements at the same result positions, and evaluates 12 widely used agent models. Analyses include controlled source hiding/relabeling experiments and tests of training- and information-based mitigation strategies.

Information

  • Websitearxiv.org
  • OrganizationsGraduate School of Data Science, Seoul National University (affiliations: {hyeongoon11, dellaanima2, jhshim98, yohan.jo}@snu.ac.kr)
  • AuthorsJonghyun Song, Haewon Park, Jeonghoon Shim, Woojung Song, Yohan Jo
  • Published date2026/10/02

More Items

Lets general-purpose vision-language models directly command robots via a compact mid-level action interface and asynchronous monitoring, enabling zero-shot manipulation without task-specific policy training; demonstrates strong sim benchmarks and real xArm6 transfer.

Models sequence generation by unmasking multiple tokens per denoising step and replaces a factorized reverse process with a mixture over discrete routing-based latents from an MoE backbone; improves few-step sampling quality without increasing active parameters.

Assesses how AI reviewers react to content-preserving rewrites and introduces RobustReview, a controlled benchmark plus SciCore, a dual-branch reviewer that combines full-manuscript judgment with a structured 'science core' summary to reduce rhetorical sensitivity.