Hailuo AI, developed by MiniMax, is an intuitive, AI-driven video creation platform that enables users to generate engaging short-form videos from either text prompts or images. With features such as “Text-to-Video,” “Image-to-Video,” and subject reference consistency, Hailuo AI empowers creators—from storytellers and marketers to casual users—to produce dynamic visual content without requiring editing expertise. Its “Director” model adds granular control over camera angles and movements, and the platform offers both web and mobile app experiences for seamless content generation.